by Jorge Antico Founder, CEO & Ex-Shop Owner | Dec 2, 2014 | Management
Shifting your business model to include repairs and maintenance will align your business practices with the outcome you need: profitability. But your shop will become profitable not just because you celebrate maintenance—and promote it to customers. Mistakes that will...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 27, 2014 | Management
We know that it’s almost impossible to compete with the shop down the street offering bottom-of-the-barrel prices. We also know how hard it is to build a good reputation when using cheap parts. How to set profit margin in your Automotive Service Shop Pricing. Let’s...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 25, 2014 | Management
Average sale per repair order, gross profit margin (GPM), vehicle count, and customer retention—these are the four critical areas you need to track to be profitable. Building a reputation for success with repairs and condition-based maintenance is also key. But what...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 18, 2014 | Management
If your automotive service shop has been trying to stay profitable in these trying times with little success, I bet you’ve been using one of these less-than-profitable methods of generating revenue. Using cheap parts Skimping on parts quality is a no-no. The practice...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 13, 2014 | Marketing, Sales
A CRM that provides ultra-accurate service alerts based on the shop’s service records, time elapsed and miles driven is a shop owner’s dream. But that’s not how CRMs work, is it? Are You Another Dissatisfied CRM Customer? Generic CRMs try their best to perform data...
