by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 23, 2014 | Marketing, Sales
Personalized service recommendations go a long way to generating accuracy in automotive service and doing an honest day’s work. But with a smart CRM, you can also use these precision recommendations to build consumer trust. A smart CRM for your workshop now. Let’s...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 21, 2014 | Marketing, Sales
Have you already given your CRM the once-over and you’re sure you’ll never invest in another one? Well, a smart CRM may just change your mind. Here’s a profile of an intelligent CRM: Case facts There are three Volkswagen Golfs in your database. They all have 90,000...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 16, 2014 | Management
No matter how long you’ve been in the automotive business, it’s clear that today’s culture demands an entirely new business model. Automotive service profitability depends on more than waiting for repairs, word-of-mouth recommendations, and a highly trained team. Why?...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 14, 2014 | Management
If there ever was an automotive service conundrum, this is it: Standing out from the competition, and keeping customers satisfied. All it takes is a Sunday special in the newspaper or a direct mail offer, and poof! Your best customers disappear, taking their business...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 9, 2014 | Management
If you’re in the automotive business, either as a shop owner or manager, statistically speaking, you’re running on dreams and prayer. On average, shop owners make less than 5% net profit. So, how do you get from the dream of owning a shop to running a thriving...
