by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 18, 2014 | Management
If your automotive service shop has been trying to stay profitable in these trying times with little success, I bet you’ve been using one of these less-than-profitable methods of generating revenue. Using cheap parts Skimping on parts quality is a no-no. The practice...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 13, 2014 | Marketing, Sales
A CRM that provides ultra-accurate service alerts based on the shop’s service records, time elapsed and miles driven is a shop owner’s dream. But that’s not how CRMs work, is it? Are You Another Dissatisfied CRM Customer? Generic CRMs try their best to perform data...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 11, 2014 | Marketing, Sales
We know that automotive profitability depends on pricing services correctly and adopting a maintenance-based business model. Your Automotive Repair Service Profitability Depends on Customers satisfaction. The average net profit for automotive service owners is not...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 7, 2014 | Management
Automotive service shop profitability is really just a numbers game. Yes, you have to have customers coming into the shop to generate revenue, but you must also know how to accurately price your services to generate a profit. In a recent blog (“Must-Have Skills for...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Nov 4, 2014 | Marketing, Sales
Computers are able to track every service we perform on our customers’ vehicles, but if you’re like the average shop owner, you’re not taking full advantage of the data. An up-close look at how CRMs are Supposed to work for your auto repair shop in the best way. The...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 30, 2014 | Management
We all read the articles regarding structural changes in the aftermarket service industry, the State of the Automotive Service Industry in 2021 which is taking hits from all sides: The traditional marketing strategy shops use is fixated on new customers. Dealerships...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 28, 2014 | Marketing, Sales
A smart CRM for your workshop that features personalized service recommendations generates customer trust. Trust is the foundation upon which automotive shops can build a storehouse of loyal customers, who recommend the shop to family and friends. And the cycle...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 23, 2014 | Marketing, Sales
Personalized service recommendations go a long way to generating accuracy in automotive service and doing an honest day’s work. But with a smart CRM, you can also use these precision recommendations to build consumer trust. A smart CRM for your workshop now. Let’s...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 21, 2014 | Marketing, Sales
Have you already given your CRM the once-over and you’re sure you’ll never invest in another one? Well, a smart CRM may just change your mind. Here’s a profile of an intelligent CRM: Case facts There are three Volkswagen Golfs in your database. They all have 90,000...
by Jorge Antico Founder, CEO & Ex-Shop Owner | Oct 16, 2014 | Management
No matter how long you’ve been in the automotive business, it’s clear that today’s culture demands an entirely new business model. Automotive service profitability depends on more than waiting for repairs, word-of-mouth recommendations, and a highly trained team. Why?...
